SALESFORCE SALESFORCE-MARKETING-ASSOCIATE EXAM | NEW SALESFORCE-MARKETING-ASSOCIATE EXAM GUIDE - EXCELLENT EXAM TOOL GUARANTEED

Salesforce Salesforce-Marketing-Associate Exam | New Salesforce-Marketing-Associate Exam Guide - Excellent Exam Tool Guaranteed

Salesforce Salesforce-Marketing-Associate Exam | New Salesforce-Marketing-Associate Exam Guide - Excellent Exam Tool Guaranteed

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 3
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Salesforce Certified Marketing AssociateExam Sample Questions (Q90-Q95):

NEW QUESTION # 90
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
* ContactID contains the unique identifier for the contact
* MobileNumber contains the mobile number of the contact
* EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?

  • A. EmailAddress
  • B. ContactID
  • C. MobileNumber

Answer: B

Explanation:
For the marketing associate at Cloud Kicks importing a list of contacts into a data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best choice for the primary key would be ContactID. The primary key in a data extension is used to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is described as the unique identifier for each contact, it naturally serves as the most appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email addresses or mobile numbers over time. This approach aligns with best practices in database management and data integrity.


NEW QUESTION # 91
Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members.
When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

  • A. Send Relationship
  • B. Data Type
  • C. Data Retention

Answer: B

Explanation:
When creating a data extension aimed at targeting prospects or recent purchasers who are not loyal members for Northern Trail Outfitters, the associate needs to define the "Data Type" attribute appropriately. The "Data Type" attribute helps in specifying the kind of data each column in the data extension will hold, such as text, number, date, etc. In this context, a specific data type, possibly a Boolean (true/false) or a text field, could be used to indicate whether a customer is a loyalty member or not.
By properly setting up the data type for a loyalty member indicator field within the data extension, the marketing team can segment their audience effectively, ensuring that communications are directed appropriately to prospects or recent purchasers who are not yet part of the loyalty program.


NEW QUESTION # 92
A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.
Which data type is most appropriate for this data?

  • A. Number
  • B. Boolean
  • C. Text

Answer: B

Explanation:
For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.


NEW QUESTION # 93
The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population.
Which feature should the associate use to execute these testing parameters?

  • A. Journey Builder A/B Testing
  • B. A/B Testing In Email Studio
  • C. Random Data Extensions

Answer: B

Explanation:
When the marketing team at Cloud Kicks wants to test the effectiveness of including a subscriber's first name in the subject line to improve open rates, the most suitable Salesforce Marketing Cloud feature is A/B Testing in Email Studio. This feature allows marketers to create variations of their emails with different subject lines (in this case, one with and one without the subscriber's first name) and send these variations to a sample set of their audience.
The A/B Testing functionality in Email Studio includes the ability to automatically determine the winning version based on a specified success metric, such as the highest open rate. After the test concludes, Email Studio can automatically send the winning version to the remaining segment of the audience that did not participate in the initial test. This process is both efficient and effective for testing hypotheses about email engagement and ensuring that the most impactful email content is delivered to the larger audience.
References: Salesforce Marketing Cloud Email Studio documentation provides extensive details on how to set up and execute A/B tests, including setting success metrics and automating the distribution of the winning content.


NEW QUESTION # 94
Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

  • A. All Contacts and All Subscribers are included on one list and cannot be separated.
  • B. All Contacts are included on All Subscribers once messaged via email.
  • C. All Contacts and All Subscribers are two separate lists with no overlap.

Answer: B

Explanation:
In Salesforce Marketing Cloud Engagement, "All Contacts" and "All Subscribers" serve different but interconnected purposes. "All Contacts" encompasses every individual stored within the Marketing Cloud, regardless of their channel engagement (e.g., email, SMS). Once a contact is engaged via email, they are automatically included in the "All Subscribers" list, which is specifically for email channel communications.
This inclusion ensures that email engagement, preferences, and history are tracked and managed centrally, allowing for effective segmentation, targeting, and compliance management. It's crucial for marketing associates to understand this relationship to maintain data hygiene and ensure accurate targeting and reporting.
References: Salesforce Marketing Cloud documentation on Contact Management elaborates on the distinction and relationship between All Contacts and All Subscribers, providing insights into how contacts transition between these lists based on their engagement and interactions.


NEW QUESTION # 95
......

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